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260624_全球伺服器_gs_global-server

更新 2026-06-24

PDF 原檔:260624_全球伺服器_gs_global-server_original.pdf

原始內容

Global Server: Raising both AI and General servers; better mix and higher memory costs drive CSP spending

We raise our global servers TAM to re fl ect the ramp-up of AI server racks, and higher memory costs driving CSP spending. We refresh our forecasts for (1) AI server racks (NVL72-equivalent), (2) AI servers (8-GPU equivalent), (3) General servers, (4) AI servers implied GPU vs. ASIC, and (5) leading US and China cloud capex. We expect AI server rack (NVL72-equivalent) shipment (incl. Nvidia and AMD) to reach 55k/ 105k/ 163k in 2026-28E, increasing by 16% / 20% in 2027 / 28E, re fl ecting our positive view on AI server racks, which carry more intense design and stronger GPU interconnection. On ASIC AI servers, we expect growing ASIC adoption, with ASICs accounting for 50%/ 52%/ 55% of AI chips in 2026-28E (vs. our previous estimates of 43% / 50% / 55% in 2026-28E). Our global AI server volume forecast implies demand for AI chips at 19m/ 27m/ 32m in 2026-28E, which increases from our last update due to our revised outlook on AI server racks (NVL72-equivalent) and AI servers (8-GPU equivalent) across ASIC and GPU base. We forecast a positive demand trend for GPU and ASIC platforms, and new AI servers based on new networking architectures from 2027 which we expect will further enhance the advancement in computing performance. We expect the continuing AI infrastructure cycle to support growth through 2028E.

AI servers: Buy Wiwynn / Wistron (ODM), Hon Hai / FII (ODM), LandMark (Silicon photonics), VPEC (Silicon photonics), AVC / Fositek (liquid cooling), Auras (liquid cooling), King Slide (rail kits), Chenbro (chassis), EMC (CCL), GCE (PCB), Eoptolink (Optical connections), TSMC (foundry; on CL), MPI (probe cards), WinWay (sockets), Aspeed (fabless), and Hon Precision (FT handler).

Allen Chang

+852-2978-2930 | allen.k.chang@gs.com Goldman Sachs (Asia) L.L.C.

Verena Jeng

+852-2978-1681 | verena.jeng@gs.com Goldman Sachs (Asia) L.L.C.

James Schneider, Ph.D.

+1(212)357-2929 | jim.schneider@gs.com Goldman Sachs & Co. LLC

Michael Ng, CFA

+1(212)902-8618 | michael.ng@gs.com Goldman Sachs & Co. LLC

Katherine Murphy

+1(212)902-1151 | katherine.a.murphy@gs.com Goldman Sachs & Co. LLC

Ronald Keung, CFA

+852-2978-0856 | ronald.keung@gs.com Goldman Sachs (Asia) L.L.C.

Giuni Lee

+82(2)3788-1177 | giuni.lee@gs.com Goldman Sachs (Asia) L.L.C., Seoul Branch

Anmol Makkar

+1(212)357-1366 | anmol.makkar@gs.com Goldman Sachs & Co. LLC

Daiki Takayama

+81(3)4587-9870 | daiki.takayama@gs.com Goldman Sachs Japan Co., Ltd.

Ting Song

+852-2978-6466 | ting.song@gs.com Goldman Sachs (Asia) L.L.C.

Yifan Hu

+852-2978-0996 | yifan.hu@gs.com Goldman Sachs (Asia) L.L.C.

Zorayda Montemayor

+1(212)357-6403 | zorayda.montemayor@gs.com Goldman Sachs & Co. LLC

Evelyn Yu

+886(2)2730-4187 | evelyn.yu@gs.com Goldman Sachs (Asia) L.L.C., Taipei Branch

Ryan Huang, CFA

+886(2)2730-4084 | ryan.huang@gs.com Goldman Sachs (Asia) L.L.C., Taipei Branch

Goldman Sachs does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the fi rm may have a con fl ict of interest that could a ff ect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. For Reg AC certi fi cation and other important disclosures, see the Disclosure Appendix, or go to ed as research e92c7a75ab8b4efbba794e6b187208c8

Exhibit 1: AI servers implied GPU vs. ASIC volume

2025 2026E 2027E 2028E
NEW
AI server shipment (k units)
Rack-level (NVL72) 19 55 105 163
8-GPU 1,178 1,858 2,403 2,558
Implied AI chips 10,800 18,847 26,750 32,214
YoY 75% 42% 20%
GPU 6,670 9,510 12,963 14,566
ASIC 4,130 9,337 13,787 17,649
Mix
GPU 62% 50% 48% 45%
ASIC 38% 50% 52% 55%
OLD
AI server shipment (k units)
Rack-level (NVL72) 19 55 90 136
8-GPU 1,163 1,576 1,935 2,296
Implied AI chips 10,682 16,590 21,963 28,164
YoY 55% 32% 28%
GPU 6,670 9,447 11,050 12,576
ASIC 4,012 7,143 10,913 15,587
Mix
GPU 62% 57% 50% 45%
ASIC 38% 43% 50% 55%
CHG
AI server shipment (k units)
Rack-level (NVL72) 0% 0% 16% 20%
8-GPU 1% 18% 24% 11%
Implied AI chips 1% 14% 22% 14%
GPU 0% 1% 17% 16%
ASIC 3% 31% 26% 13%

Source: Goldman Sachs Global Investment Research

Global Tech: PCs, smartphones, servers: Quantifying market opportunities (launching Global TAMs on Oct 3, 2023)
Global Tech: Server TAM: Introducing rack-level AI server forecasts (Oct 29, 2024)
Global Tech: Server TAMupdates: AI server shipment timeframe recalibrating (Feb 9, 2025)
Global Tech: Server TAMupdates: Revising down AI Training Server outlook (Mar 24, 2025)
Global Tech: ASIC AI server TAMintroduced; Server TAMupdate and baseboard-based AI servers raised (June 28, 2025)
Global Server: 2027E estimates introduced; Raising baseboard-based AI servers with rising ASIC penetration (Sep 27, 2025)
Global Server: ASIC servers expanding; AI full racks see diversifying chip platform (Jan 4, 2026)
Global Server: Higher mix of rack-level AI servers; Introducing 2028 forecasts (Apr 17, 2026)

Exhibit 2: Global servers value TAM revisions

2026E 2027E 2028E
By product
NEW
Global server revenues (US$m) 604,117 849,860 1,102,109
General servers 189,132 221,573 245,210
AI server racks (NVL72) 166,673 336,140 561,402
AI servers (8-GPU) 248,312 292,147 295,497
YoY 74% 41% 30%
General servers 28% 17% 11%
AI server racks (NVL72) 209% 102% 67%
AI servers (8-GPU) 70% 18% 1%
OLD
YoY 45% 27% 29%
General servers 15% 6% 6%
AI server racks (NVL72) 202% 74% 61%
AI servers (8-GPU) 30% 14% 16%
By vendors
CHG
Dell 26% 50% 55%
HP 17% 29% 29%
Inspur 12% 16% 19%
SMCI -5% -8% -13%
Lenovo 10% 49% 62%
H3C / UNIS 24% 38% 49%
Gigabyte 25% 40% 46%
Hon Hai 0% 16% 15%
Quanta 17% 21% 15%
Wiwynn 0% 21% 9%

Source: Goldman Sachs Global Investment Research

e92c7a75ab8b4efbba794e6b187208c8

Servers: AI server racks +190%/+89%/+56% YoY in 2026-28E; General server volume +14%/ +6%/ +6% YoY in 2026-28E

260624_全球伺服器_gs_global-server_001
Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity Global Server market opportunity
(Shipments in k units/ k racks) Revenues by type 1Q25 2Q25 3Q25 4Q25 1Q26 2Q26E 155,238 3Q26E 4Q26E 2025 2026E 2027E 2028E 2028E
Global server revenues US$m US$m 62,164 84,687 85,680 115,382 128,512 49,666 149,935 170,432 347,913 604,117 849,860 1,102,109 245,210 1,102,109 245,210
Our Bottom up method General servers AI server racks (NVL72) US$m 32,801 4,268 38,085 8,464 37,231 15,804 39,854 25,380 44,533 26,983 44,831 48,165 37,867 46,767 56,993 147,970 53,916 189,132 166,673 221,573 336,140 561,402 561,402
Global server TAM = AI server training (8-GPU) US$m 19,792 5,304 32,860 5,278 27,316 5,329 43,286 6,862 47,134 51,440 52,727 53,865 12,807 123,255 22,772 205,166 43,146 215,799 76,347 219,395 76,102 219,395 76,102
General server + AI server racks AI server inferencing (8-GPU) Mix US$m 1Q25 2Q25 3Q25 4Q25 9,862 1Q26 9,301 2Q26E 11,175 3Q26E 4Q26E 2025 2026E 2027E 2028E 2028E
(NVL72) + AI server (8-GPU) Total % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
General servers % 53% 45% 43% 35% 35% 32% 32% 27% 43% 31% 26% 22% 22%
General server AI server racks (NVL72) AI server training (8-GPU) % % 7% 32% 10% 39% 18% 32% 22% 38% 21% 37% 29% 33% 25% 35% 33% 32% 15% 35% 28% 34% 40% 25% 51% 20% 51% 20%
AI server inferencing (8-GPU) 9% 6% 8% 6% 7% 8% 7% 7% 9%
General server shipments = Revenues YoY % 6% 6% 4Q26E 2025 2026E 2027E 7% 2028E 7% 2028E
1Q25 2Q25 3Q25 4Q25 1Q26 2Q26E 3Q26E 48% 74% 41% 30% 30%
shipments of Top 6 server brands Total % 107% 36% 83% 30% 75% 29% 17% 28% 17% 11% 11%
+ODM direct + others General servers AI server racks (NVL72) % % 532% 430% 140% 125% 209% 102% 67% 67%
General server revenues = AI server training (8-GPU) % 138% 57% 93% 24% 66% 5% 2% 2%
shipments of each company x ASP AI server inferencing (8-GPU) % 1Q25 2Q25 3Q25 4Q25 86% 1Q26 76% 2Q26E 110% 87% 2025 89% 2026E 77% 2027E 0% 2028E
of each company Revenues QoQ Total % 3Q26E -3% 4Q26E 14%
General servers 36% 1% 35% 11% 21% -3%
General servers revenues mix % 16% -2% 7% 12% 12% -3% 51%
AI server racks (NVL72) % 98% 87% -17% 61% 58% 6% 66% -16% 2%
43% AI server training (8-GPU) % 66% 0% 1% 29% 9% 9% 3% 15%
31% AI server inferencing (8-GPU) Shipments by type Global server shipments % Units 1Q25 2Q25 3Q25 4Q25 44% 1Q26 -6% 2Q26E 20% 3Q26E 4Q26E 2025 2026E 2027E 18,053 19,053 19,053
26% 22% General servers AI server racks (NVL72) k units k racks 3,619 2 3,887 3 3,642 6 3,904 9 4,158 9 4,345 15 4,326 12 4,260 19 15,053 19 17,088 55 105 163 163
AI server training (8-GPU) k units 156 221 209 268 289 313 325 338 855 323 1,264 1,419 984 1,406 1,406
AI server inferencing (8-GPU) k units 71 78 78 97 132 127 161 174 593 2027E 1,152 1,152
Shipments YoY General servers 1Q25 2Q25 3Q25 4Q25 1Q26 2Q26E 3Q26E 4Q26E 2025 2026E 6% 2028E 6% 2028E 6%
2025 2026E 2027E 2028E AI server racks (NVL72) % 15% 511% 12% 393% 19% 121% 9% 111% 14% 190% 48% 89% 12% 56%
AI server AI server training (8-GPU) AI server inferencing (8-GPU) % % % 1Q25 2Q25 3Q25 4Q25 85% 87% 1Q26 41% 63% 2Q26E 55% 107% 3Q26E 26% 79% 4Q26E 2025 84% 2026E 66% 2027E -1% 17% 2028E
AI server shipments = shipments of Top 6 server brands+ODM direct + Shipments QoQ General servers AI server racks (NVL72) AI server training (8-GPU) % % 7% -6% 87% 7% 6% 5% 61% 0% -16% -2%
others AI server inferencing % 100% 61% 2% 53%
AI server revenue Shipments by vendor -6% 8% 4% 4%
= shipments x (8-GPU) General server shipments % 1Q25 3,619 42% 10% 2Q25 3,887 0% 3Q25 3,642 28% 25% 4Q25 3,904 8% 37% 1Q26 4,158 -4% 2Q26E 4,345 26% 3Q26E 4,326 8% 4Q26E 4,260 2025 15,053 2026E 17,088 2027E 18,053 2028E 19,053 2028E 19,053
AI server racks revenues mix ASP Dell HP k units k units k units 334 165 307 161 299 355 417 173 400 323 372 1,295 1,512 1,587 1,619 1,619
Super Micro k 173 161 182 177 135 180 201 669 730 770 785 785
40% 51% Lenovo units k units 156 174 134 130 165 233 135 234 142 592 578 557 579 579
28% Gigabyte k units 24 187 31 213 23 263 21 226 29 31 31 289 28 837 99 983 1,032 137 1,084 144 1,084 144
15% Quanta -ODM direct Hon Hai-ODM direct k units 576 207 650 483 541 639 747 255 579 649 2,249 119 2,615 2,694 2,748 971 2,748 971
k units 221 596 211 218 229 242 895 944 971
Wiwynn- ODMdirect Others k units 455 256 527 588 1,614 638 606 1,762 834 588 2,166 2,666 2,986 3,404 3,404
2025 2026E 2027E 2028E AI server - 8-GPU k units k units 1,527 227 1,596 299 1,514 287 365 1,651 421 440 1,781 485 1,748 512 6,252 1,178 6,942 1,858 7,320 2,403 7,721 2,558 7,721 2,558
server (8-GPU) revenues Dell HP k units k units 9 3 33 6 28 4 44 3 65 77 72 10 73 113 16 285 27 377 29 432 34 432 34
AI 42% 41% 34% Super Micro 9 12 29 3 29 8 30 7 146 168 168
mix 27% Lenovo Gigabyte k units 12 13 34 18 31 33 62 51 123 104
Quanta -ODM direct k units k units 16 4 10 11 5 5 7 10 28 25 27 23 97 30 190 34 278 37
Hon Hai-ODM direct k units 19 51 9 20 24 34 57 29 91 6 41 7 39 141 145 145
Wiwynn- ODMdirect k units k units 21 60 56 52 54 90 45 45 96 46 96 57 224 168 137 373 193 504 231 431 277 431 277
2025 2026E 2027E 2028E Others AI server - full racks k units 94 41 109 3 95 6 127 9 120 134 158 174 425 19 586 55 750
Dell k racks 2 1 9 15 12 19 2 105 756 163 756 163
k racks 0 0 1 1 1 1 0 0 8 0 8 0
HP Super Micro ** k racks 0 0 0 1 0 0 0 0 0 0 0 5 0 6 0 4
Lenovo Gigabyte k racks 0 - - - 0 - 0 0 0 0 0 0 0 - 1 2 0
Quanta -ODM direct k racks k racks - 0 0 0 0 2 5 3 2 5 3 2
Hon Hai-ODM direct 1 0 2 3 0 4
Wiwynn-ODM direct k racks k racks 1 0 0 1 4 6 3 0 6 7 8 11 1 13 30 22 22
1 5 2
Others k racks 1 - - - - - - 2 11 - 17 65 8 113 7 113 7
k racks - 0 1 0 0 0 1 2 2 2 3 3
0 0
1

Source: Company data, Goldman Sachs Global Investment Research

Server TAM estimate revisions

AI server racks: We raise our forecast for AI server racks powered by NVIDIA to 92k / 148k in 2027 / 28E, with our estimates being raised by 19% / 22% in 2027 / 28E, while keeping AI server racks powered by AMD largely unchanged at 5k / 13k / 15k in 2026-28E. With continuous speci fi cation upgrade, we expect the dollar content per AI server rack will continue to grow. Overall, we expect the AI server rack global value TAM to grow at 118% CAGR in 2025-28E to US$561bn, or 51% of the global server value TAM by 2028E. By vendor, we continue to expect global leading CSPs to be the major customers, with leading ODM direct players as the major suppliers. We expect Hon Hai / FII to maintain the leading market position among ODMs and with continuous speci fi cation upgrade driving its global market share from 55% in 2026E to 69% by 2028E.

e92c7a75ab8b4efbba794e6b187208c8

Exhibit 3: AI server racks global shipment by chipset platforms

260624_全球伺服器_gs_global-server_002

Source: Goldman Sachs Global Investment Research

Exhibit 4: AI server rack shipment by ODM / OEMs

260624_全球伺服器_gs_global-server_003

% in the chart indicates Hon Hai / FII global market share in AI server racks

Source: Goldman Sachs Global Investment Research

AI servers: We raise AI server (8-GPU) equivalent shipment by 18% / 24% / 11% in 2026-28E to 1.9m / 2.4m / 2.6m in 2026-28E, mainly driven by rising ASIC-based AI server demand. The custom-design provides ASIC-based AI servers optimized for AI computation with better e ffi ciency, such as lower latency, or memory savings via reduced expensive read/write cycles. We continue to see new generation ASICs launched by global leading CSPs, supporting AI server growth: we expect the AI servers (8-GPU) global value TAM to grow at 26% CAGR in 2025-28E to US$295bn, or 27% of global server value TAM by 2028E.

260624_全球伺服器_gs_global-server_004

% in chart indicates AI server (8-GPU and NVL72) revenues mix

Source: Goldman Sachs Global Investment Research

260624_全球伺服器_gs_global-server_005

% in chart indicates ASIC shipment contribution to total AI chips

Source: Goldman Sachs Global Investment Research

General servers: We raise general server revenue growth from +15% / +6% / +6% YoY in 2026-28E to +28% / +17% / +11% YoY in 2026-28E driven by high memory costs and ongoing speci fi cation upgrade driving AI workloads. Intel launches Intel Xeon 6+ processors in Computex 2026 (link) to facilitate Agentic AI: CPU servers are served as the control plane, driving system-level performance and e ffi ciency under rising agentic AI workloads, while supporting data movement and sustained inferencing. We expect general servers' global value TAM to grow at 18% CAGR in 2025-28E to US$245bn, or 22% of global server value TAM by 2028E.

e92c7a75ab8b4efbba794e6b187208c8

Exhibit 7: General server shipment vs. ASP YoY in 2026-28E

260624_全球伺服器_gs_global-server_006

Source: Goldman Sachs Global Investment Research

Exhibit 8: x86 server shipment vs. ASP YoY in 2021-25A

260624_全球伺服器_gs_global-server_007

Source: IDC

CSP capex: Regarding customer spending, our US internet team forecasts that leading US cloud service providers (CSPs) in aggregate will grow their capex budgets by 76%/ 35%/ 8% YoY in 2026-28E, with our estimates being raised by 8% / 27% / 25% in 2026-28E to US$1,145bn by 2028E. Within the China internet space, we expect leading Chinese cloud platforms to grow capex by 80%/ 20%/ 18% YoY in 2026-28E, with our estimates being raised by 37% / 44% / 55% in 2026-28E. The strong increase in CSP capex re fl ects the high memory costs and growing demand on AI workloads. In terms of capex structure, we estimate chipsets (GPU, ASIC, CPU) remains the major contributors, along with memory (HBM), and followed by networking and other components (e.g. cooling, power, chassis, rail kits, etc.). Compared to global CSPs, we estimate China CSP spending on chipsets would be more diversi fi ed across GPU and ASICs considering various local fabless suppliers and customers' varying demand on AI scenarios / tasks. Read more: Microsoft, Amazon, Meta, Alphabet, Oracle, Baba, Tencent, Baidu.

Exhibit 9: US CSP Capex trend

260624_全球伺服器_gs_global-server_008

Data include Microsoft, Amazon, Meta, Alphabet and Oracle. For Microsoft, we use capex incl. fi nancial lease. In FY24, 50% of the capex of Microsoft was spent on land and 50% on AI/Cloud.

Source: Company data, Goldman Sachs Global Investment Research

Exhibit 10: China CSP capex trend

260624_全球伺服器_gs_global-server_009

Data include Bytedance, Tencent, Alibaba, Baidu. We calculate Bytedance (private) relevant operating metrics by analyzing the industry and companies that our China Internet team cover, and then extrapolating them to Bytedance.

Source: Company data, Goldman Sachs Global Investment Research

e92c7a75ab8b4efbba794e6b187208c8

(2026E)

GPU + HBM

38%

ASIC+ HBM

$31,273

BITERDAR BEED BEI

31%

Exhibit 11: CSP capex structure

Global CSP Capex US$786.1bn

DITTODA COOD ACCE

GPU+HBM

$23,827

23%

(2026E)

EEL RELEEE

FEEEEEEEE

EEEEEEE

DITTOBOTE COOD ECLI

BUITTODOTE ERED NECE

INTERD

ПОВОЛ СОБО ДОЦі СО 0CO)

DIRED OBIE CEDO ACCE

DDAT CDDO СОСООТЕ СОДОКОТ

DITTODOTE COOD ECCI

General servers Others (Utility,

DITTODOTE CEDD ECCO

Chassis, rail

BUTTODO CERO COCU

DI DODORE CEDO COL

UDITODOTE CONDIRET

ODM/OEM

260624_全球伺服器_gs_global-server_010

CPU & CPU Networking

NODAT СЕГО ПО

Cooling

China CSP Capex US$102.1bn

260624_全球伺服器_gs_global-server_011

Source: Goldman Sachs Global Investment Research

TODD

Power

BITTOD

e92c7a75ab8b4efbba794e6b187208c8

PCs: -10% / +2%/ +3% YoY in 2026E-28E

Global PCs market opportunity

(Shipments in munits) Shipments by product 1Q25 2Q25 3Q25 4Q25 1Q26E 2Q26E 3Q26E 4Q26E 2023 2024 2025 2026E 2027E 2028E
Global PCs shipments (m units) 64 268 69 76 76 62 59 68 69 19 260 264 285 257 261 69 67
Desktops Notebooks 18 67 45 194 18 49 20 53 21 16 54 44 15 42 19 47 48 72 181 70 186 76 200 181 187
Our Bottom up method Workstations 2 8 2 2 2 2 2 2 2 7 8 8 7 7
Global PCs shipments = YoY 6% 3% 7% 9% 10% -3% -15% -10% -10% -14% 1% 8% -10% 2%
Desktops 4% 0% 7% 14% 13% -8% -15% -9% -9% -16% -4% 10% -10% -10% -2%
sum of shipments by brands Notebooks 7% 4% 7% 7% 9% -1% -15% -11% -11% -13% 3% 11% 8% 2% 3% 3%
Global PCs revenues = Workstations 13% 3% 100% 5% 4% 100% -11% 100% -6% 100% -14% -8% -8% 100% -9% 100% 100% 100% -9% 100% 100%
Desktops ASP x shipments + Mix 100% 25% 100% 27% 100% 100% 27% 27% 28% 26% 27% 27% 26%
Notebooks ASP x shipments + Workstations ASP x shipments Desktops Notebooks 3% 27% 70% 72% 3% 3% 26% 71% 71% 27% 71% 26% 71% 3% 26% 71% 3% 70% 3% 70% 70% 3% 71% 70% 70% 3% 71% 3% 3%
Workstations Revenues by product 1Q25 2028E 3% 2Q25 3Q25 3% 4Q25 1Q26E 2Q26E 3Q26E 3% 4Q26E 2023 222,164 2024 237,235 2025 2026E 3% 2027E
Global PCs revenues (US$ m) Desktops 58,452 55,852 63,666 12,827 71,813 14,491 73,313 14,338 58,976 11,836 58,984 11,829 70,222 14,422 71,663 14,270 49,894 49,329 267,244 53,992 259,846 52,358 272,663 286,173 52,749
PCs shipments by region (2025) Notebooks 12,335 42,070 17,816 46,638 52,877 4,445 54,983 3,992 43,179 3,962 43,239 3,916 51,356 4,444 53,402 3,991 157,767 172,151 196,568 191,176 202,721 212,504 17,193
Workstations YoY 4,046 4,201 12% -7% -2% 14,503 15,755 16,684 16,312 5%
Asia/Pacific 5% 14% 12% 1% -2% -16% 7% 13% -3%
(ex. Japan) Rest of World Shipments by vendor 12% 2028E 2Q25 3Q25 4Q25 1Q26E 62 2Q26E 59 3Q26E 4Q26E 2023 2024 2025 2026E 2027E
15% 20% Global PCs shipments (m units) Lenovo 15 1Q25 64 69 268 67 69 17 76 76 19 18 15 68 13 19 18 260 59 264 285 257 65 261 66 62 70
China 15% Western Europe HP Dell Apple 6 13 50 10 8 37 7 7 28 14 10 6 9 7 14 15 11 7 13 9 6 11 11 9 6 12 9 54 37 22 36 23 39 26 48 35 26 27 47 36 51 55
Japan 7% USA 18% ASUS 4 19 7 5 6 2 5 2 4 4 2 2 5 2 4 2 17 8 18 8 1 20 8 17 7 18
25% Samsung Microsoft 2 0 1 2 0 0 0 0 0 0 0 2 1 1 7 1
LG 0 1 0 0 0 0 0 0 0 1 1 1 1 1 1
PCs shipments growth by Xiaomi 0 1 0 0 0 0 1 1 1
region Others 14 58 14 18 (0) 12 13 0 (0) 1 60 63 64 56 57
6% 3% 7% 9% 18 10% -3% 15 16 -14% 1% 8% -10% 2% 100%
Asia/Pacific (ex. Japan) YoY YoY market share 24% 100% 100% 27% 25% 100% 25% 100% 100% 100% -15% 100% -10% 100% 23% 28% -10% 100% 100% 23% 100% 23% 100% 24% 100% 25% 19% 25% 18% 14%
7% Global Lenovo 20% 19% 15% 14% 20% 14% 12% 26% 18% 24% 24% 20% 21% 19% 15% 16% 12% 18% 13% 21% 14% 19% 14% 19% 14% 14% 10% 10%
2% 3% HP Dell Apple 9% 10% 7% 9% 9% 8% 14% 15% 9% 10% 11% 7% 7% 10% 10% 8% 9% 7% 9% 7% 3% 7% 3% 7%
-6% -10% ASUS 6% 3% 3% 7% 3% 0% 6% 2% 3% 7% 3% 6% 3% 6% 1% 3% 1%
2024 2025 2026E 2027E 2028E Samsung Microsoft 1% 1% 3% 0% 3% 1% 0% 1% 3% 1% 3% 0%
US YoY LG 0% 0% 0% 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0%
Xiaomi 0% 0% 0% 0% 0% 0% 0% 0% 0%
3% 3% 3% 3% Others 22% 21% 0% 0% 0% 0% 0% 23% 0% 23% 0% 24% 0% 23% 22% 22%
ASP 23% 24% 20% 22% 23% 1Q25 2Q25 3Q25 4Q25 1Q26E 2Q26E 3Q26E 4Q26E 2023 2024 2025 2026E 2028E 915 924 951 960 953 1,008 1,036 1,045 854 900 939 1,012 1,066 6% 7% 3% 2% 4% 9% 9% 9% -2% 5% 4% 8% 2027E 1,044
Global PC ASP (US$) YoY
-11% AI PCs AI PC shipment (m units) 22%
3% 2% 1Q25 2Q25 3Q25 4Q25 1Q26E 2Q26E 3Q26E 4Q26E 2023 2024 2025 2026E 2027E 2028E
2024 2025 2026E 2027E 18 22 29 35 33 33 41 43 52 103 150
187 219
23% 99%
2028E
81% 57% 61% 88% 53% 42% 17% 60% 46% 24%
YoY Penetration AI PC revenues (US$ m) 28% 32% 38% 45% 54% 57% 62% 81% 20,341 25,573 30,226 38,071 33,506 37,576 44,611 48,030 61% 42% 45% 65% 47% 26% 17% 35% 40% 42% 52% 57% 64% 48% 59% 72% 163,724 205,718 43% 26% 239,818 63,383 20% 114,211 36% 80%
YoY Penetration Gaming PCs 64% 67% 84% 1Q25 2Q25 3Q25 4Q25 1Q26E 2Q26E 7 7 8 8 6 6 63% 75% 27% 43%
China YoY 4% 2% Gaming PC shipment (m units) 8% 14% 12% 9% -6% -21% 10% 11% 11% 10% 10% 10%
-3% 3Q26E 4Q26E 2023 2024 2025 2026E 2027E 2028E 7 7 28 31 26 28 31 -15% -13% 11% -14% 8% 9% 11% 10% 10% 11% 10% 11% 12% 56,591
3% YoY
-10% 2024 2025 2026E 2027E 2028E Penetration Gaming PC revenues (US$ m) 10,436 11,855 13,401 12,505 10,435 12,587 11,898 40,502 48,197 19% 45,284 51,031
YoY Penetration 17% 11% 18% 20% 24% 19% 19% 19% 17% 10,364 0% -13% -6% -5% 17% 18% -6% 13% 19% 2027E
1Q25 2028E 2Q25 3Q25 17% 18% 1Q26E 18% 2Q26E 4Q26E 2023 2025 277 2026E 250 17% 2024
Western Europe YoY Shipments by markets 261 67 74 36 4Q25 74 35 60 57 18% 3Q26E 66 67 256 118 137 17% 111 254
Global PCs shipments (m units) Consumer PCs 62 27 117 29 38 38 24 39 37 26 31 31 35 31 36 253 118 127 150 138 -10% 140 2%
4% 10% 1% 1% Commercial PCs YoY 35 144 6% 3% 3% 7% 9% 9% 10% -3% -15% -10% -12% -10% -12% 135 -14% -12% 114 3% 1% 0% 8%
-7% Consumer PCs Commercial PCs Mix 4% 8% 3% 100% 100% 45% 6% 100% 44% 10% 100% 8% 13% 7% -12% 4% 100% -12% -17% 100% 100% -8% -8% 100% 100% 45% 46% -13% 100% 7% 9% 100% 46% 54% 2025 43 42 20 68 49 -8% 1% 100% 100% 45% 55% 2026E -15% 47% 53% 2% 100% 46% 54%
2024 2025 2026E 2027E 2028E Consumer PCs Commercial PCs Shipments by region 43% 57% 55% 1Q25 2028E 56% 2Q25 48% 52% 3Q25 13 47% 53% 4Q25 10 39% 61% 55% 1Q26E 2Q26E 9 47% 53% 54% 3Q26E 4Q26E 12 9 10 11 2023 42 2024 40 45% 55% 2027E 39 40 14
Asia/Pacific (ex. Japan) China Japan 9 40 9 40 5 5 5 19 10 10 5 11 5 12 6 8 4 9 8 4 41 12 38 38 39 19 19

Shipments by markets do not include workstations.

Source: Company data, Goldman Sachs Global Investment Research e92c7a75ab8b4efbba794e6b187208c8

Smartphones: Shipments -10% / +3%/ +1% YoY in 2026-28E

Global Smartphone market opportunity

(Shipments in munits) Shipments by vendor 1Q25 2Q25 3Q25 4Q25 1Q26 2Q26E 3Q26E 4Q26E 2023 2024 2025 2026E 2027E 2028E 2028E 2028E 2028E 2028E 2028E
(Revenues in mUSD) Global shipments Apple 303 297 326 60 338 85 294 61 269 53 284 57 293 76 1,164 234 1,237 233 1,264 1,140 246 1,170 257 262 262 262 262 262 262
Samsung 59 61 42 48 58 39 61 39 61 35 62 34 59 34 59 34 55 33 226 146 168 224 252 242 235 233 240 240 135 155 136 140
Our Bottom up method Xiaomi Transsion 21 25 29 23 21 19 22 17 95 107 78 50 97 48 102 102 102 102 102 102
Global smartphone Lenovo ZTE 13 2 14 2 16 2 16 2 14 2 11 2 12 2 13 2 47 6 9 56 7 9 9 48 9 48 9 48 9 48 9 48 9 48 9
shipments = sum of shipment Sony 0 0 0 0 0 0 0 0 2 1 1 0 1 1 1 1 1 1 1 1
by brand HTC Asus 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0 0.1 0.0 0.1 0.0 0.1 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Others 104 0.0 110 0.0 119 0.0 115 99 91 99 96 0 409 440 385 388 0 380 0 380 0 380 448 0 380 0 380
Global smartphone Shipments YoY 1Q25 2Q25 3Q25 4Q25 1Q26 2Q26E 3Q26E 4Q26E 2023 2024 2026E -10% 2027E 2028E 2028E 2028E 2028E 2028E 2028E
revenues = sum of revenues Global 1% 2% 4% 3% -3% 3% -9% 9% -13% -5% -13% -11% -3% 4% 6% -1% -2% 3% 5% 1% 2% 1% 2% 1% 2% 1% 2% 1% 2% 1% 2%
by brand Apple Samsung 12% 2% 6% 7% 4% 7% 9% 18% 2% 1% -13% -4% -10% -14% -1% 8% 8% -3% -1% 0% 3% 3% 3% 3% 3% 3%
Global smartphone Xiaomi 3% -26% -8% -2% -8% -18% -19% -1% -25% -13% -25% -5% -25% -5% 31% 16% 13% -13% -20% 24% 3% 3% 3% 3% 3% 3%
revenues = shipments x ASP Transsion Lenovo 2% 2% 13% 5% -16% 12% 6% -21% -23% -21% 4% 20% -8% 5% 27% -15% -4% 5% 0% 5% 0% 5% 0% 5% 0% 5% 0% 5% 0%
ZTE 46% 51% 14% 8% -1% -1% -1% -1% 3% 28% -1% -1% -1% -1% -1% -1% -1% -1%
Sony HTC -42% 69% -22% -6% -66% -15% -44% -21% -62% -21% 42% -21% 141% -21% 128% -38% 27% -32% -45% -38% -13% -21% 33% -5% 7% 0% -5% 0% -5% 0% -5% 0% -5% 0% -5% 0% -5%
Smartphone shipments by Asus -30% -45% -50% -51% -75% -36% 9% 116% 199% -33% -18% -48% 26% 1% 0% 0% 0% 0% 0% 0%
brands (2024) Others 0% 1% 4% 2% -4% -17% -17% -16% -7% 8% 2% 2025 -14% 1% -2% -2% -2% -2% -2% -2%
Others Shipments market share 1Q25 2Q25 3Q25 4Q25 1Q26 2Q26E 3Q26E 4Q26E 2023 2024 2026E 22% 2027E 2028E 22% 2028E 22% 2028E 22% 2028E 22% 2028E 22% 2028E 22%
Apple 35% Apple Samsung 20% 20% 16% 18% 19% 25% 21% 20% 22% 20% 21% 26% 19% 20% 19% 19% 18% 20% 19% 21% 22% 20% 20% 20% 20% 20% 20%
19% Xiaomi 14% 20% 13% 12% 18% 10% 21% 12% 13% 12% 11% 13% 14% 12% 20% 12% 12% 12% 12% 12% 12%
Samsung Transsion 7% 8% 9% 5% 7% 7% 7% 8% 6% 8% 4% 9% 5% 7% 12% 8% 9% 4% 9% 4% 9% 4% 9% 4% 9% 4% 9% 4%
18% Lenovo 5% 5% 5% 4% 4% 4% 12% 8% 4%
ZTE 4% 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 5% 1% 4% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 1% 0% 1% 0%
Xiaomi 14% Transsion 9% Lenovo 4% Sony HTC 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Asus Others 0% 34% 0% 37% 0% 36% 34% 0% 34% 0% 34% 0% 35% 0% 33% 0% 35% 0% 36% 0% 0% 0% 32% 0% 32% 0% 32% 0% 32% 33% 0% 32%
Developed markets YoY Shipments by price band 1Q25 2Q25 3Q25 4Q25 34% 1Q26 30% 2Q26E 26% 3Q26E 4Q26E 2023 28% 2024 27% 2026E 34% 2027E 32% 2028E 34% 2028E 34% 2028E 34% 2028E 34% 2028E 34% 2028E 34%
1% Premium (Above US$600) Mid-end (US$200-600) US$200) 29% 30% 24% 33% 44% 28% 29% 43% 27% 39% 31% 39% 30% 32% 23% 40% 19% 41% 31% 42% 29% 44% 32% 26% 42% 26% 41% 24% 42% 24% 42% 24% 42% 24% 42% 24% 42% 24% 42%
-7% -2% -1% -4% Entry level (Below Revenus by vendor Global revenues 42% 1Q25 135,893 2Q25 121,581 3Q25 143,664 61,539 4Q25 174,953 98,704 1Q26 152,364 44% 2Q26E 130,682 60,617 45% 3Q26E 145,390 69,001 4Q26E 167,304 97,452 2023 520,767 244,908 2024 537,641 245,107 2026E 595,740 296,379 606,273 303,875 309,704 109,984 309,704 109,984 309,704 109,984 309,704 109,984 309,704 109,984 309,704 109,984
2023 2024 2025 2026E 2027E Apple Samsung Xiaomi 59,982 28,658 9,399 49,179 24,514 8,730 29,064 9,413 23,470 9,080 69,310 31,309 8,545 26,328 9,285 28,039 10,172 22,080 9,760 102,181 32,183 97,604 107,757 37,763 10,546 104,557 38,951 13,757 41,422 41,422 41,422 41,422 41,422 41,422
US YoY Transsion 2,424 2,946 3,417 2,629 2,848 2,712 2,816 2,170 11,493 36,477 12,615 13,307
0% Lenovo 3,187 3,469 3,725 4,193 3,108 3,088 3,318 11,608 13,661 13,430 15,403 15,403 15,403 15,403 15,403 15,403
0% ZTE 358 377 410 3,916 313 97 367 400 341 107 1,089 1,219 1,110 893 1,422 1,387 14,433 1,367 14,433 1,367 14,433 1,367 14,433 1,367 14,433 1,367 14,433 1,367
-2% Sony 116 4 265 4 107 349 128 221 6 89 5 1,494 617 513 17 502 17 517 517 517 517 517 517
HTC Asus 40 2 2 1 42 51 16 16 16 16 16 16
-5% 69 20 18 42 5 42 16
-7% 2023 2024 2025 2026E Others Revenues by price 27 317 283 13 148 136,101 176 170 161 128,381 161 128,381 161 128,381 161 128,381 161 128,381 161 128,381
China YoY 2027E band Premium (Above US$600) 31,696 1Q25 67% 32,058 2Q25 60% 35,967 3Q25 66% 36,379 4Q25 71% 35,983 1Q26 27,996 2Q26E 31,737 3Q26E 32,020 4Q26E 78% 115,741 2023 65% 129,876 2024 65% 127,737 2026E 67% 129,749 2027E 71% 2028E 76% 14% 2028E 76% 14% 2028E 76% 14% 2028E 76% 14% 2028E 76% 14% 2028E 76% 14%
6% 0% 0% Mid-end (US$200-600) Entry level (Below US$200) Shipments by region 21% 12% 27% 13% 2Q25 22% 12% 3Q25 20% 9% 4Q25 63% 28% 10% 1Q26 59% 30% 11% 2Q26E 69% 21% 11% 3Q26E 14% 9% 4Q26E 22% 12% 2023 22% 13% 2024 22% 11% 2025 1,264 23% 10% 2026E 19% 10% 2027E 1,170 10% 2028E 10% 2028E 10% 2028E 10% 2028E 10% 2028E 10% 2028E
0% - Global shipments Developed markets 1Q25 303 62 297 56 326 67 338 82 294 60 269 54 284 64 293 78 39 1,164 276 1,237 270 268 128 1,140 256 257 122 1,182 259 122 1,182 259 122 1,182 259 122 1,182 259 122 1,182 259 122 1,182 259 122
-5% -10% USA Western Europe 30 25 23 125 33 41 28 23 115 23 22 31 28 121 131 128 102 512 122 96 462 97 98 472 98 472 98 472 98 472 98 472 98 472
BRICs India 24 124 33 38 24 135 29 135 28 107 32 23 119 35 106 479 146 151 100 518 156 136 142 142 142 142 142 142
China Rest of emerging markets 72 116 69 117 48 68 124 38 76 69 59 41 62 66 271 286 285 256 470 142 257 258 258 258 258 258 258
BRICs YoY Shipments YoY Global 1Q25 2Q25 3Q25 121 4Q25 120 1Q26 109 2Q26E 101 3Q26E 93 4Q26E -13% 409 2023 -3% 456 2024 6% 478 2025 2% 422 2026E 443 2027E 3% 451 2028E 1% 451 2028E 1% 451 2028E 1% 451 2028E 1% 451 2028E 1% 451 2028E 1%
7% 1% Developed markets USA 1% -4% 2% -2% 4% 1% 2% 3% 1% -3% -4% -9% -4% -13% -4% -5% -5% -5% -7% -10% -4% 1% 0% 1% 0% 1% 0% 1% 0% 1% 0% 1% 0%
2% Western Europe BRICs -3% -5% -1% -3% -1% 2% -1% -5% -4% -5% -4% -4% -4% -7% -2% -2% -3% -1% 0% -2% -5% -4% 1% 0% 1% 1% 1% 1% 1% 1% 1%
-4% -11% India 0% -5% 1% 8% 3% 1% 3% -7% -15% -14% -12% -10% -8% -6% -4% 7% 1% 3% 2% 4% 0%
2023 2024 2025 2026E China 3% -4% 6% 0% -1% -4% -15% -10% -13% -23% 1% 4% 6% 0% -11% -13% -10% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
Rest of emerging 3% 6% 3% -15% -14% -7% -19% -5% 0% 11% 5% 5% 2% 2% 2% 2%
2027E markets Shipments market share 4% 6% 3Q26E 4Q26E 2023 2025 -12%
1Q25 100% 2Q25 100% 3Q25 100% 4Q25 100% 24% 1Q26 100% 20% 10% 2Q26E 100% 20% 100% 100% 100% 2024 100% 22% 2026E 100% 22% 11% 2027E 100% 22% 10% 2028E 100% 22% 10% 2028E 100% 22% 10% 2028E 100% 22% 10% 2028E 100% 22% 10% 2028E 100% 22% 10% 2028E 100% 22% 10% 2028E 100% 22% 10%
Rest of emerging mkt YoY 11% Global Developed markets USA 21% 10% 19% 8% 21% 10% 12% 23% 11% 27% 13% 9% 24% 11% 9% 10% 100% 21% 10% 8% 8% 8% 8% 8% 8% 8%
5% Western Europe BRICs 8% 41% 8% 42% 7% 41% 9% 40% 8% 39% 9% 8% 40% 8% 42% 41% 41% 8% 41% 8% 40%
India China 11% 13% 15% 11% 9% 12% 22% 14% 22% 12% 12% 12% 8% 41% 12% 23% 40% 12% 40% 12% 40% 12%
0% 5% Rest of markets 24% 23% 21% 38% 22% 23% 36% 23% 32% 23% 35% 23% 37% 41% 12% 22% 37% 12% 22% 38% 22% 38% 22% 38% 22% 38% 22% 38% 22% 38%
-12% 2023 2024 2025 2026E emerging Foldable phones 38% 1Q25 4.2 39% 2Q25 3.3 3Q25 8.0 36% 4Q25 4.7 41% 1Q26 3.8 40% 2Q26E 5.9 3Q26E 14.1 4Q26E 16.9 2023 18.2 2024 18.7 38% 2025 20.2 2026E 40.6 2027E 69.1 2028E 80.4
2027E Shipment Penetration rate 1.4% 1.1% 2.4% 1.4% 1.3% 2.2% 5.0% 5.8% 1.6% 0.3 1.5% 0.8 3.6% 5.9% 0.8 6.8% 1.1 6.8% 1.1 6.8% 1.1 6.8% 1.1 6.8% 1.1 6.8% 1.1 6.8% 1.1
Xiaomi Transsion 0.1 0.0 0.1 0.0 0.1 0.0 0.1 0.0 0.1 0.0 0.1 0.2 0.2 0.2 0.1 0.2 0.1 0.2 1.6% 0.5 0.1 0.6 0.6 1.5 1.7 1.7 1.7 1.7
Lenovo Samsung 0.8 0.5 0.6 0.5 1.0 5.7 8.3 34.4 10.3 10.3 10.3 10.3 10.3 10.3 10.3 10.3 10.3
Apple - 0.4 - 0.6 4.8 0.7 1.4 - 0.8 - 1.2 0.6 0.8 1.8 1.2 10.0 - 2.7 6.4 - 2.7 7.0 - 3.6 7.2 14.1 14.7 10.0 37.2 10.0 37.2 10.0 37.2 10.0 37.2 10.0 37.2 10.0 37.2 10.0 37.2
Others 2.8 2.2 - 2.5 2.5 2.3 - 3.8 4.0 4.6 4.0 9.5 4.5 6.5 8.7 18.4 10.0 20.0

Source: Company data, Goldman Sachs Global Investment Research

e92c7a75ab8b4efbba794e6b187208c8

圖片清單(已驗證 2026-07-02)

回補驗證:僅涵蓋已被 lib 頁嵌入的圖片,非全量驗證。

檔名 size 分類 親眼所見內容
260624_全球伺服器_gs_global-server_002.png 12KB 真資料圖 長條圖標示「k racks」,橫軸 2025/2026E/2027E/2028E,深藍為 NV racks (NVL72) 數值 19/50/92/148,淺藍為 AMD racks (NVL72) 數值(2025 無標示)/5/13/15